Delaware River and Bay Authority’s Social Media/Marketing Intern: A Blue Hen Intern’s Snapshot

We are highlighting another one of our social media marketing interns this week! Natalie, a junior mass communication major, interned at the Delaware River and Bay Authority this summer.

Keep reading for a sneak peak into her experience, responsibilities, and thoughts about being a DRBA intern!

Want to be featured as one of our Blue Hen Intern Snapshots for a future blog post? Tweet us at @UDCareers and let us know! 


Major: drba

Mass Communication with minors in advertising and organizational community leadership.

Expected Year of Graduation: 

May 2015

Where did you intern?

Delaware River and Bay Authority

What were your responsibilities as an intern? 

I was the social media/marketing intern. I managed all social media platforms for the New Castle County airport. I designed and implemented the Cape May Lewis Ferry’s first digital customer survey. I also wrote press releases for Ferry events and helped with the DRBA’s employee newsletter.

What was your favorite thing about your internship?

I liked having a broad range of responsibilities. I liked working on projects with the other interns and being treated as a DRBA employee.

As a communication major, what is one thing you can take away from your internship and apply to your classes here at the University of Delaware?

Whatever platform you’re communicating on, whether through social media, presentation, or print media, you should always keep your message consistent with the company’s values and mission.

What was something unexpected that happened during or came out of your internship experience? 

I traveled to the top of the Delaware Memorial Bridge during an intern field trip!

Any words of wisdom for other students that may be interested in pursuing this or a similar internship? 

Time management and deadlines are crucial when working on marketing campaigns. Building relationships with not only your manager, but with other employees you interacted with, is also important.

Any additional words of career wisdom that you would like to share?

Don’t be closed minded about one career path. You may discover new skills throughout internship experiences that you never thought you had.


Keri Betters

Social Media Marketing Intern

University of Delaware Career Services

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