“Actively search for opportunities because they will not come knocking on your door.”
Nicole, a junior Mass Communication major at the University of Delaware, set her mind on a goal and didn’t quit until it became a reality. This summer, through her public relations internship with Corbin-Hillman Communications in New York City, Nicole developed not only critical skills, but also, added to her resume, and professional experience.
“It is up to you to pursue the things you love the most and put in the effort to obtain them,” Nicole says, and her story proves just that. When plan A didn’t work, Nicole didn’t give up. She kept pursuing. She kept initiating action. She looked for opportunities and found the one that would teach her so much about the public relations industry, herself, and skills she didn’t know she had.
As this week’s UD Intern, Nicole describes her internship experience, shares advice to those who want to pursue a similar internship/career path, and illustrates what it means to never give up on something you want. Keep reading to find out more about Nicole and her internship story!
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Major: Mass Communication
Expected Year of Graduation: 2015
Where did you intern? Corbin-Hillman Communications; NY, NY
How did you hear about your internship? Explain the interview process, as well.
I had applied to several internships beforehand, but nothing worked out. When I saw the opening for Corbin-Hillman Communications on the University of Delaware Career Services site, I did not think twice about applying. I applied on a Friday and heard back that Monday. Fortunately for me, my future boss (the President) was so impressed with my writing samples and resume that she asked me to come in as soon as I was available. It was my first day there that I met the Vice President of the company, who asked me several questions, including the difference between Public Relations and Advertising, as well as, my interest in Public Relations. After reading my writing samples and resume, he had me write an impromptu pitch letter for a product. It was an intense experience, but one I will never forget.
What were your responsibilities as an intern?
My responsibilities varied day to day. I kept track of inventory, sent out several pitch letters to bloggers for one of the main products we were working with, and built media lists. I assembled press kits along with product samples and mailed them to various editors and bloggers across the country. I also called different marketing directors and PR representatives of various venues across the country in order to discuss possible sampling participation in their events for one of our food clients.
What was your favorite thing about your internship?
My favorite thing about my internship was that I had the opportunity to build relationships with my colleagues. I worked with two girls rather closely, as well as my two superiors. Being that it was a smaller office, it gave me the opportunity to build those relationships a lot faster than at a larger agency, as well as take on a bit more responsibility, which I appreciated.
As a Mass Communication major, what is one thing you can take away from your internship and apply to your classes here at the University of Delaware?
As a Mass Communication Major, this internship taught me the in’s and out’s of a PR firm. I learned about the way in which PR representative use the media to provide their clients with the best results. Taking a PR class now, I am definitely much more knowledgeable about the content I am learning, and can apply all of the information that I learned during my internship and practically apply it to the content we learn about in class.
What was something unexpected that happened during or came out of your internship experience?
When I first entered the office, I knew no one, and felt out of place. My co-worker seemed distant and I was worried I would not fit in during the eight weeks I was there. However, over time, she opened up, and we would talk every day. Even though she was a bit older than me, we clicked on a lot of different things, and eventually developed a wonderful relationship. I never thought that on the day of me leaving, she would have tears in her eyes as we hugged goodbye. It was an unexpected friendship and I am so thankful for that.
Actively search for opportunities because they will not come knocking on your door. It is up to you to pursue the things you love the most and put in the effort to obtain them. Continuously look on the Career Services website as well as other platforms that could provide internship opportunities, including the Department of Communication website and Facebook page. Keep your mind open to all different kinds of internships and apply to ALL of them. Do not be afraid of rejection.
Any additional words of career wisdom that you would like to share?
Network. Network. Network. Opportunities will not appear to you unless you actively seek them out. Professionals are typically more than willing to talk about the industry and their careers, as well as, give advice to prospective professionals and students. You never know who might be able to provide a reference for you or who might hire you one day, so always try to make the best impression on everyone you meet.
Social Media Marketing Intern
University of Delaware Career Services