#UDreamitDoit: Discovery Communications’ Publicity and Digital Media Intern: A Blue Hen Intern’s Snapshot

Meet Ashley. A senior Marketing major at the University of Delaware, Ashley had the opportunity to intern with Discovery Communications this past year.

As the Publicity and Digital Media intern, Ashley had the amazing opportunity to work on projects for Animal Planet, Deadliest Catch, new television shows, as well as, work hands on through publicity tasks, writing press releases, and more.

Ashley views her internship as a powerful and eye opening experience, because she experienced an “inside look” of what working in Digital Media and Publicity actually looks like. She was proactive, worked extra hours, and developed her professional resume through it all.

Keep reading to learn more about Ashley’s Discovery Communications internship through this exclusive interview we had with her about the experience and what advice she has for those considering a similar internship/career path!

Major: Marketing

Expected Year of Graduation: Spring 2014

Where did you intern?

I interned at Discovery Communications Headquarters in Silver Spring, MD.

How did you hear about your internship? Explain the interview process, as well.

I heard about my internship through word of mouth and through my mom’s client who does video-editing for the Discovery Channel.

What were your responsibilities as an intern?


I worked as a Publicity and Digital Media intern at Discovery Communications. My responsibilities included reviewing TV shows produced by Discovery Channel and cutting short clips for programs publicity on Discovery’s website and other press sites. I prepared press releases for premiere episodes of brand new shows such as Tickle. I also created and edited a video mashup for the “Deadliest Catch” season 9 finale which was featured on both Discovery’s website and Maxim’s homepage. Interns were also required to complete a case study and I worked with a group of interns to create a video to present why augmented reality appeals to millennials.

What was your favorite thing about your internship?

I loved every aspect of my internship. I got to work in two departments so I got experience in both Publicity and Digital Media. I love video-editing, and I want to do video-editing in the future so it was an amazing experience to get to do this for the Discovery Channel. My manager also allowed me to meet with employees who worked in different departments to talk about their roles there and it was really cool and interesting to see how the different departments work together. Overall, I loved every part of my experience at my internship at the Discovery Channel.

As a Marketing major, what is one thing you can take away from your internship and apply to your classes here at the University of Delaware?

20131115-123156.jpgI can apply the skills I learned with writing press releases to my writing here at the University of Delaware. My video-editing skills are very useful for class projects especially as a Marketing major with minors in Interactive Media and Advertising. I also was able to work on time management which is useful in both school and future endeavors. My communication skills improved and I am even better at clearly communicating what I have to say. Everything I learned at my internship at Discovery can be applied in the real world and in classes here at the University of Delaware.

What was something unexpected that happened during or came out of your internship experience?

I came in extra hours one week to finish my Deadliest Catch mashup and send it out to the Press. I got home and got a call from my manager to say that Maxim was posting it on their homepage! It was really exciting to see my hard work pay off!

Any words of wisdom for other students that may be interested in pursuing this or a similar internship?

Go for it! Internships are an amazing experience before you go out into the real world after college. No matter what type of internship you may have, you will always learn a lot from it. Also, talk to people around you, you never know the connections they may have. Lastly, keep your mind open. You will have the best experiences that way.



Keri Betters

Social Media Marketing Intern

University of Delaware Career Services


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: