“Do not think too far ahead in terms of your professional career. Work, think, and live in the ‘now,'” Sydney expresses. With this mindset, Sydney approached this summer with an open mind.
This summer, the sophomore Communication Interest major at the University of Delaware interned with the non profit organization, Lori’s Hands. Through this, Sydney developed critical skills in social media branding, public relations, and video editing. As the social media intern, she learned about how creating a company brand is important for customer interaction and company success.
“As I move into my more career-specific classes,” Sydney explains, “I’ll be better able to apply the things I learned during my internship.”
To learn more about Sydney’s internship with Lori’s Hands and advice she gives to those interested in pursuing a similar internship or career path, read the interview we had with her below!
Major: Communication Interest
Expected Year of Graduation: 2016
Where did you intern?
I interned with Lori’s Hands Inc., a fairly new NPO originally founded in 2010 by UD alum, Sarah LaFave. “Lori’s Hands provides public health education to undergraduates through meaningful service to chronically ill clients in the students’ communities.” (directly from our website).
Because I was a volunteering member, I received an email from the president of Lori’s Hands in the spring of April 2013 saying that since LH (Lori’s Hands) recently became an official NPO, the founder/CEO was looking for someone to expand their social media presence. I needed to send my résumé to Sarah and also a quick paragraph explaining why I felt I was qualified.
What were your responsibilities as an intern?
I was responsible for revamping the NPO’s under-utilized Twitter and Facebook pages and also use my knowledge of social media to introduce new platforms to the organization. Sarah specifically requested a goal of about seven tweets a week and 20+ likes on Facebook each month but everything else was up to me. I had a lot of creative freedom.
What was your favorite thing about your internship?
My favorite part of the internship was all the creative freedom I was allotted. Because it was such a small and new NPO, Sarah made it clear that we were all to learn from each other. With her knowledge and experience with the organization and my expanding knowledge of public relations/social media branding, we felt we had a great team. My favorite project of mine was the informational videos that I filmed, edited, and scored myself.
As a Communication major, what is one thing you can take away from your internship and apply to your classes here at the University of Delaware?
As I move into my more career-specific classes, I’ll be better able to apply the things I learned during my internship. One of these things would be that mistakes are inevitable and necessary. You cannot truly learn unless you have a personal experience to learn from. Mistakes aren’t bad if you learn from them.
What was something unexpected that happened during or came out of your internship experience?
During my internship, we were notified that Lori’s Hands won a National Jefferson Award for Community Service in the area of Elder Care. This was a great thing that increased our positive publicity and was something that I could use to my advantage as the Social Media Intern.
Any words of wisdom for other students that may be interested in pursuing this or a similar internship?
Do not think too far ahead in terms of your professional career. Work, think, and live in the “now.” If something seems interesting to you, find out more about it and pursue it. Do not worry if it seems too “out of the way” in terms of your professional development. Do what you enjoy and you never know what will come of it!
Social Media Marketing Intern
University of Delaware Career Services