#UDreamItDoIt: The Journey Has Just Begun for this Communication Student.

Non-profit.

If you had asked Laura, a sophomore Communication Interest major at the University of Delaware, what field she aspired to work in, Laura would not have told you non-profit. The last thing on her mind, it didn’t seem like a field she wanted to consider.

Then The Journey happened. Laura received an offer to work as a communications intern at The Journey, a church located in Delaware, and she immediately fell in love with it. Working in non-profit? Not something Laura saw herself doing, yet she didn’t back down from an opportunity and has learned a lot about herself and the non-profit sector as a result.

Check out our interview with her to find out more about her time at The Journey and what she’s learned so far!

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Major: Communication Interest (soon-to-be Mass Communication!)

Expected Year of Graduation: 2016

the journer 1

Where are you interning? The Journey Church in Newark, DE

How did you hear about your internship? Explain the interview process, as well.  

I met The Journey’s Communication Director, Abby, through PRSSA and she suggested that I check out her church. I was in Newark this summer interning at UD’s Office of Communication and Marketing, so I decided to go to a gathering (Journey-speak for service) one weekend. I instantly fell in love with the environment and I started going every weekend. After a while, I wanted to get more involved and find a way to contribute. Abby ended up creating a winter internship position for me and she asked me to stay on the team–so here I am today!

What are your responsibilities as an intern?

My title is “communication and development intern,” and I’ve had my hand in many projects. Here’s what I put on my resume:

  • Developed branding manual specifying The Journey’s official fonts, colors, logos, graphics and taglines
  • Created, strategized, and launched official “@TheJourney_DE” Instagram and Spotify accounts
  • Formulated Facebook advertising promotional plan and social media measurement guide
  • Composes “Traction,” weekly blog post emailed out to nearly 500 recipients, summarizing the past weekend’s sermon
  • Prepares weekly social media content calendars—complete with graphics—and responds to fan comments on behalf of The Journey

So far, what is your favorite thing about your internship?

Honestly, I love everything about it and it’s awesome to work under an inspirational supervisor. She trusts me with many responsibilities and always provides feedback to help me improve my work. I also never thought I’d be interested in social media, but I’ve discovered that I absolutely love creating content. Go figure!

As a Communication Interest major, what is one thing you can take away from your internship and apply to your classes here at the University of Delaware?

I think the most important thing I can take away is the fact that what we’re learning is actually relevant /useful. It’s easy to complain about your homework and upcoming exams, but my work at The Journey has showed me that while it can be a pain in the process, it really does pay off! That’s just more motivation for me in my college career–to properly launch my public relations career!

What is something unexpected that happened during or came out of your internship experience so far?

I discovered I have a real passion for nonprofit work–and that was a huge shock for me. I love seeing my work help change lives and guide people towards a shared passion. Because of my internship here, my future goals have almost entirely changed. I’d love to work for a church like The Journey or a theatre or another nonprofit organization!

Any words of wisdom for other students that may be interested in pursuing this or a similar internship?

Interning at a church is such a rewarding experience and one that I certainly never considered. Churches need to communicate, too! If you’re involved in any religion, ask around your place of practice and see if there are any opportunities for you there. Churches (and synagogues, mosques, etc.) are nonprofit organizations, and interning for them not only boosts your resume but it really adds a whole new level to your spirituality. It’s a win-win situation all around.

Any additional words of career wisdom that you would like to share?

If you’re passionate about any organization (whether it be a church, a gym, an ice cream parlor, etc.), make connects and seek opportunities! You never know what kind of work environment you could fall in love with, so explore!

the journey

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Keri Betters

Social Media Marketing Intern

University of Delaware Career Services

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